The company was co-founded by Dr. Lindsey Duncan, ND a world renown nutritionist who studied with the legendary and distinguished detoxification expert, Dr. Bernard Jensen DC., PhD.   Dr. Lindsey Duncan worked with Dr. Jensen in his famous healing retreat in Escondido.  Dr. Duncan then opened the Home Nutrition Clinic in 1985 in Santa Monica, California where he helped several of his high profile clients. A few years later, Dr. Lindsey helped establish 4Health Inc which focused on the simple idea of using all-natural ingredients (such as super fruits) to create supplements that help cleanse, balance and build up the body.  This not only promoted better overall health in a natural way, but it also helped cure world wide disease through a holistic approach.  His clients included radiation victims of Chernobyl, as well as many of the world's leading music, film, and television celebrities and political figures. 

In 2007, our Genesis Pure Experience Team President, Mr. Johnson Kim got a referral to meet with Dr. Lindsey Duncan to help facilitate the distribution of  Dr. Duncan's supplements to South Korea.  Mr. Johnson Kim then introduced his long time friend Mr. Dae Gun Jung (now co-founder of Genesis Pure) to Dr. Duncan, and from there, Genesis Pure was formed. Mr. Johnson Kim facilitated the acquisition of Genesis pure and together, Mr. Kim and Mr. Jung launched Genesis Pure to South Korea.  

In 2008, Genesis Pure purchased Go-Yin, an already established company that produced a balancing product that is based on a Traditional Asian medicine.  With the acquisition of Go-Yin, the cleanse, balance and Build philosophy and product guide was complete.

One of the things that can be contributed to Genesis Pure's rapid growth is the marketing strategy that the company has chosen to use.  It is currently using the MLM strategy and the company completely took precedence in South Korea in less than 2 years.  With the pre-launch in 2009 to the United states and other countries, they are targeted to be the fastest growing marketing company in the world.  Genesis Pure has distinguished themselves as the Integrity Level Marketing (ILM) and not your typical MLM marketing company.  The company thrives on integrity, honesty, and pureness.  Genesis Pure now owns 4 farms that cultivates their own products.  They own an Acai farm in Brazil, a Noni farm in Hawaii, a Mangosteen farm in Thailand, and a Goji farm near Mongolia.  Because Genesis Pure owns the actual farms that produce their major ingredients, they are able to give the PURE all natural Super Fruit with no preservative or additives at the same cost of their competitors that have under 20% of the actual super fruit in their products.

Genesis Pure is the creation of many years of hard-won wisdom and expertise in the natural health field.  Dr. Lindsey Duncan, innovator and creator will continue to produce new products that follow his philosophy of cleanse, balance, and build. Through his success will come the success of the company, and the people involved with Genesis Pure.