Cultivating Purity

Genesis Pure Quality Control

Often in the nutrition industry, marketers will claim that their product is of the “highest quality” or has the “highest purity” – but what does that really mean? In many cases, these claims are just marketing puffery, often with no evidence to substantiate the claims. In the case of Genesis PURE™, however, there is a long chain of events that truly ensures the highest levels of quality and purity in each and every bottle that is delivered to you.

The difference begins on the farms. Each ingredient is derived from a Wild Harvested Farm where the trees grow among myriad jungle vegetation with natural mulching from nature, and the plants are ethically harvested from their natural environment. This system of harvesting is beyond organic and far superior to commercial row farms. Competitors typically source their superfruits on the commodity market, and produce their products from a dead powdered state. Genesis PURE™ superfruit liquids are alive.

We employ the most stringent processing standards that are free from chemical herbicides, pesticides or larvacides. Each fruit and herb is hand selected and then washed with pure filtered water. Only the highest table grade fruit quality available is used, yielding the highest concentrations of juice possible.

Each and every ingredient in Genesis PURE™ products undergoes extensive analytical testing throughout the processing. This analysis involves testing for heavy metals such as mercury and lead, testing for pathogens such as E. coli and salmonella, and testing for pesticide residues and any other contaminants. The purpose of all of this analytical testing is to ensure that Genesis PURE™ products contain everything that you want – and nothing you don’t.

Before we can consider any Genesis PURE™ formula to be truly complete (by our high standards), they undergo three additional levels of analytical testing – one to confirm the absence of any contaminants, another to confirm safety, and yet another to confirm the absence of any substances which might be considered “prohibited” by sports organizations like the Olympic Games.

Açaí Farm

The açaí berry is found in the Western Brazilian Amazon Rain Forest. At Genesis PURE™ we only use highest quality and order to ensure that the natural benefits of these products are maintained. Genesis PURE™ Acai berries are transported only at night via riverboat to ensure that they do not get overheated by the sun during the day or bruised from trucks on bumpy roads.

Mangosteen Farm

From the jungles of Thailand comes the Genesis PURE™ Mangosteen. Once again, only the best are selected for use in our products. In fact, one of the Genesis PURE™ farms has won “farm of the year” three years running-awarded for its immaculately cared-for trees. The farmer uses an ancient, all natural, and completely organic pesticide/herbicide fertilizer. Unique to us, our processing center is completely ozonated to ensure a germ/virus-free enviorment.

Noni Farm

Our farms are located in pristine areas overlooking the ocean in the South Pacific. The sea spray creates an abundantly fertile soil condition, while fortifying the leaves and bark of the tree. We only pick the noni fruti when it is yellow and optimally ripe. Our Genesis Pure Noni juice is aged for 21 weeks using layer upon layer of noni leaves that are added at two week intervals. The juice is then separated into another holding vat for an additional 21 weeks of aging before it is bottled, bringing the processing time to 42 weeks total.

Goji Farm

The wilds of Western Mongolia and China provide us with our unsurpassed Genesis PURE™ Goji. It was developed using an ancient formula perfected over 4000 years. Machinery is not used in the harvest. Our goji bushes are shaken by hand and fall on a cloth laid on the ground to collect this precious resource, versus stripping the limbs by hand.